There are four key SMS marketing statistics when comparing SMS to email marketing.
- Did you know 90% of all emails are spam? Compare that to only 1% of text messages.
- Did you know that only 34% of people use their mobile phones to email? Compare that to 72% of people who use text messaging on their mobile phones.
- Did you know that only 22% of all emails are opened? Compare that to 98% of text messages.
- Did you know the average person receives 1,216 emails per month? Compare that to only 178 text messages.